Brian Salter - Great PR: Bullet Guides - Hodder & Stoughton

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    More information
    • ISBN:9781444142228
    • Publication date:30 Sep 2011

Great PR: Bullet Guides

By Brian Salter

  • Paperback
  • £6.99

The answers you need. Now.

What's in this book?

Open this book and you will...
- Improve communication
- Foster development
- Establish goals
- Encourage success

Learn about PR:
- Who needs PR?
- Effective communication
- Web 2.0 and Social Media
- The shift from traditional to digital
- Understanding your audience
- Writing powerful press releases
- Media relations
- Internal PR


What are Bullet Guides?

The answers you need - now.
Clear and concise guides in a portable format. Information is displayed in an easy-to-read layout with helpful images and tables. Bullet Guides include all you need to know about a subject in a nutshell. Get right to the point without wading through loads of unnecessary information.

Biographical Notes

Brian Salter began his career in the BBC, where he was a producer for the World Service. He is now a consultant and coach on PR and communications, based in the middle east. This is his twenty fourth book.

  • Other details

  • ISBN: 9781444137361
  • Publication date: 30 Sep 2011
  • Page count: 128
  • Imprint: Hodder & Stoughton
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