Search results for: 'The Hodder Blog'

Two Roads

The Best of the Happiness Project Blog

Gretchen Rubin
Authors:
Gretchen Rubin
Nicholas Brealey Publishing

Net, Blogs and Rock 'n' Roll

David Jennings
Authors:
David Jennings

Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.

All things bookish

The Hodder Blog

A blog concerning the celebration of books and writing from the Hodder & Stoughton team.

Belinda Seaward's Official Blog

Belinda Seaward - Writing, Thinking, Living

Answers to all your questions

Chris Ryan's Official Blog

The official blog of former SAS soldier and bestselling thriller writer Chris Ryan

Elliott Hall's Official Website and Blog

A blog about books, history, the undeclared war between fiction and reality, our coming robot overlords, and practical, everyday Ninjitsu.

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Follow Timothy Keller's blog posts

For thoughts and wisdom on church, leadership, and apologetics.

Home of the historian and novelist

John Henry Clay's blog

Visit John's blog for more information about him and his work, including the perils of being both a historian and a historical novelist!

Josephine Wilkinson's Official Blog

Dr Josepha Josephine Wilkinson is a free-range academic historian and author specialising in seventeenth-century France, early modern England and Second Temple Judaism. She is the author of: Richard III: The Young King to Be; Mary Boleyn; Anne Boleyn; John the Baptist: A Life and Death; Saint John the Baptist. She has also edited a new edition of the Victorian classic, Anne Boleyn by Paul Friedmann.

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Lesley-Ann's blog

Michael Rosen's Blog

A place where I'll post up some thoughts and ideas - especially on literature in education, children's literature in general, poetry, reading, writing, teaching and thoughts on current affairs.

Mulholland Blog

Blogs written by the Mulholland team and authors.

Nick Harkaway's Official Website and Blog

The occasional journal of Nick Harkaway . . .

Paula McGrath's Blog

Have a look at Paula's blog for all the latest news.

Read Natalie's Blog

But Let's Be Honest

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Red Letter Christians blog

Read more from Tony Campolo and friends on the Red Letter Christians blog

Ronald Rosbottom's Official Blog

On June 14, 1940, German tanks entered a silent and deserted Paris. Eight days later, France accepted defeat along with foreign occupation. Parisians were stunned, humiliated, yet curious; the Germans too were curious, wondering how to treat a city that had shown not a trace of resistance.

Sara Paretsky's Blog

Visit Sara Paretsky's blog for updates straight from the author as wall as competitions, sneak peeks of new releases, and much more.

Stephen's Official Blog

For updates and musings straight from the bestselling author.

Pirates!

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For more information on Mark, his books, and all sorts of interesting information about pirates.