Lance Price - The Modi Effect - Hodder & Stoughton

Time remaining

  • -- days
  • -- hours
  • -- minutes
  • -- seconds
Other Formats
  • Paperback £9.99
    More information
    • ISBN:9781473610910
    • Publication date:10 Mar 2016
  • E-Book £P.O.R.
    More information
    • ISBN:9781473610880
    • Publication date:12 Mar 2015

The Modi Effect

Inside Narendra Modi’s campaign to transform India

By Lance Price

  • Hardback
  • £25.00

Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election victory.

How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India?

On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before.

Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty.

Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.

Praise for The Spin Doctor's Diary

'Quite brilliant...These diaries have performed a public service of great importance.' Peter Oborne, Evening Sandard

'These are gripping diaries, acutely well-observed and written in fine prose. They provide the first insider diary account of Blair's Number 10. They will be as fascinating to readers today as they will to future historians.' Anthony Seldon, author of Blair

'This is a riveting book, a genuine page-turner that will fascinate anyone with an interest in the inner wiring of the Blair Government. The true value of the book, however, lies in its wealth of asides and anecdotes about the key players on the New Labour team...excellent.' Matthew D'Ancona, Sunday Telegraph

'A spin doctor he may have been, but what distinguishes Lance Price from some of his trade is that all who know or have worked with him will believe him, every word. He spun for others but he does not spin his own account. That is what makes his book so sensational.' Matthew Parris

Biographical Notes

Lance Price is a Political Strategy Consultant who worked at 10 Downing Street from 1998 to 2000 where he was a deputy to Alistair Campbell. He was the Labour Party's Director of Communications from 2000 until the General Election of 2001, when Tony Blair secured his second landslide. Before joining Number Ten he was a BBC Political Correspondent for many years.

  • Other details

  • ISBN: 9781473610897
  • Publication date: 12 Mar 2015
  • Page count: 352
  • Imprint: Hodder & Stoughton
Lance Price has written the definitive account of the campaign that got Modi to where he is now. He tells a good story. Extensive interviews with key aides, interesting comparisons with powerful politicians he has worked with, and detailed chats with Modi himself have given Price's book an exciting immediacy. Price gives us a ringside view of Modi's way of working. — The Times of India
This book will help people around the world to understand more about Indian democracy and our campaign. — Narendra Modi
Price brings to the debate is the spin-doctor's perspective . . . He dissects Modi's strategic and tactical decisions, the social media interventions starting as far back as 2010, the advertising campaigns, the media coverage and the role of the three crucial 'ecosystems' that won Modi the election. — Financial Times
The Modi Effect is a highly readable book written in a racy and lucid style. — Financial Express
Mulholland Books

Bad Day at the Vulture Club

Vaseem Khan
Authors:
Vaseem Khan
John Murray

Surprise, Kill, Vanish

Annie Jacobsen
Authors:
Annie Jacobsen
Hodder Paperbacks

Death in Ten Minutes

Fern Riddell
Authors:
Fern Riddell

'Fierce, fresh and feminist, Fern Riddell tells the story of Suffragette Kitty Marion in a way that fizzes and shocks. Exciting, twisty and very very timely.' Lucy WorsleyIn Death in Ten Minutes Fern Riddell uncovers the story of radical suffragette Kitty Marion, told through never before seen personal diaries in Kitty's own hand. Kitty Marion was sent across the country by the Pankhurst family to carry out a nationwide campaign of bombings and arson attacks, as women fought for the vote using any means necessary. But in the aftermath of World War One, the dangerous and revolutionary actions of Kitty and other militant suffragettes were quickly hushed up and disowned by the previously proud movement, and the women who carried out these attacks were erased from our history. Now, for the first time, their untold story will be brought back to life.Telling a new history of the women's movement in the light of new and often shocking revelations, this book will ask the question: Why has the life of this incredible woman, and the violence of the suffragettes been forgotten? And, one hundred years later, why are women suddenly finding themselves under threat again?

Hodder & Stoughton

Yes She Can

Ruth Davidson
Authors:
Ruth Davidson
Hodder & Stoughton

Queen Victoria

Lucy Worsley
Authors:
Lucy Worsley

'Such a brilliant idea! Drilling down into Victoria's diaries Worsley gives us Victoria in all her infinite variety - queen and mother, matriarch and minx...I loved it.' Daisy Goodwin, author, and creator of ITV's Victoria'The glory of this book is in the details, and the specific moments, that Worsley chooses to single out for mention, and in her cheerful voice as she leads us by the hand to the next window of Victoria's life calendar.' The TimesWho was Queen Victoria? A little old lady, potato-like in appearance, dressed in everlasting black? Or a passionate young princess, a romantic heroine with a love of dancing? There is also a third Victoria - a woman who was also a remarkably successful queen, one who invented a new role for the monarchy. She found a way of being a respected sovereign in an age when people were deeply uncomfortable with having a woman on the throne. As well as a queen, Victoria was a daughter, a wife, a mother and a widow, and at each of these steps along life's journey she was expected to conform to what society demanded of a woman. On the face of it, she was deeply conservative. But if you look at her actions rather than her words, she was in fact tearing up the rule book for how to be female. By looking at the detail of twenty-four days of her life, through diaries, letters and more, we can see Victoria up close and personal. Examining her face-to-face, as she lived hour to hour, allows us to see, and to celebrate, the contradictions at the heart of British history's most recognisable woman.

John Murray

Rise and Kill First

Ronen Bergman
Authors:
Ronen Bergman

'A gripping investigation of Israel's assassination policy' Sunday Times'Remarkable' Observer'Riveting' Daily Mail'Compelling' John le CarréShortlisted for the Airey Neave Memorial Book PrizeThe Talmud says: "If someone comes to kill you, rise up and kill him first." This instinct to take every measure, even the most aggressive, to defend the Jewish people is hardwired into Israel's DNA. From the very beginning of its statehood in 1948, protecting the nation from harm has been the responsibility of its intelligence community and armed services, and there is one weapon in their vast arsenal that they have relied upon to thwart the most serious threats: Targeted assassinations have been used countless times, on enemies large and small, sometimes in response to attacks against the Israeli people and sometimes preemptively. In this page-turning, eye-opening book, journalist and military analyst Ronen Bergman - praised by David Remnick as "arguably [Israel's] best investigative reporter" - offers a riveting inside account of the targeted killing programs: their successes, their failures, and the moral and political price exacted on the men and women who approved and carried out the missions. Built from interviews with Israeli Prime Ministers as well as high-level figures in Mossad, and the country's military and intelligence services - Rise and Kill First includes never-before-reported, behind-the-curtain accounts of key operations, and based on hundreds of on-the-record interviews and thousands of previously unseen files. Bergman traces, from statehood to the present, the gripping events and thorny ethical questions underlying Israel's targeted killing campaign, which has shaped the Israeli nation, the Middle East, and the entire world.

Two Roads

Natives

Akala
Authors:
Akala

Mulholland Books

Murder at the Grand Raj Palace

Vaseem Khan
Authors:
Vaseem Khan

In the enchanting new Baby Ganesh Agency novel, Inspector Chopra and his elephant sidekick investigate a murder at Mumbai's grandest hotel.For a century the iconic Grand Raj Palace Hotel has welcomed the world's elite. From film stars to foreign dignitaries, anyone who is anyone stays at the Grand Raj. The last thing the venerable old hotel needs is a murder...When American billionaire Hollis Burbank is found dead - the day after buying India's most expensive painting - the authorities are keen to label it a suicide. But the man in charge of the investigation is not so sure. Chopra is called in - and discovers a hotel full of people with a reason to want Burbank dead.Accompanied by his sidekick, baby elephant Ganesha, Chopra navigates his way through the palatial building, a journey that leads him steadily to a killer, and into the heart of darkness . . .

John Murray

How Britain Really Works

Stig Abell
Authors:
Stig Abell
Hodder & Stoughton

Rise Like Lions

Ben Okri
Authors:
Ben Okri

In Rise Like Lions, Booker Prize winning writer Ben Okri has compiled a collection of poems that celebrate the many voices of politics, from polemics and rallying cries to lyrics and meditations. Many of these poems have resonated with readers over lifetimes and through generations, from William Blake to Marvin Gaye. In exploring the impact political poems have on ideas, vision, protest, change and truth, Okri demonstrates how the need for this strand of poetry is as great as it has ever been, and its inspiration just as powerful.

John Murray

The Traitors

Josh Ireland
Authors:
Josh Ireland
Mulholland Books

The Strange Disappearance of a Bollywood Star

Vaseem Khan
Authors:
Vaseem Khan

The enchanting new Baby Ganesh Agency novel sees Inspector Chopra and his elephant sidekick investigating the dark side of Bollywood.Mumbai thrives on extravagant spectacles and larger-than-life characters.But even in the city of dreams, there is no guarantee of a happy ending. Rising star and incorrigible playboy Vikram Verma has disappeared, leaving his latest film in jeopardy. Hired by Verma's formidable mother to find him, Inspector Chopra and his sidekick, baby elephant Ganesha, embark on a journey deep into the world's most flamboyant movie industry.As they uncover feuding stars, failed investments and death threats, it seems that many people have a motive for wanting Verma out of the picture. And yet, as Chopra has long suspected, in Bollywood the truth is often stranger than fiction...See what everyone is saying about this brilliant read:'I am in love with this series.' Goodreads reviewer'First class read.' Amazon reviewer'I can honestly say that I struggle with 364 days of the year when I do not have a new Vaseem Khan book to read. ' Goodreads reviewer'A brilliant addition to the series' Amazon reviewer'I couldn't put it down... This is a real treasure of a book.' Goodreads reviewer

Hodder & Stoughton

WTF?

Robert Peston
Authors:
Robert Peston

'Richly argued and brilliantly written... a deeply thoughtful analysis that should be mandatory reading for anyone seeking to understand where we have gone wrong.' Vernon Bogdanor, Financial TimesAs with his previous bestsellers, WHO RUNS BRITAIN? and HOW DO WE FIX THIS MESS?, in Robert Peston's new book WTF he draws on his years of experience as a political, economics and business journalist to show us what has gone bad and gives us a manifesto to put at least some of it right. Framed by two letters to his father (who died earlier this year) WTF is Robert Peston's highly personal account of what those who have ruled us for years got so badly wrong, and what we need to do to mend the terrible fractures in our society.With characteristic passion and clarity he looks at what must happen to prevent democracy being subverted by technocratic geniuses with the ability to manipulate social media, how and whether it is possible to make a success of leaving the EU, what the lessons should be of the appalling Grenfell Tower tragedy, whether robots can be stopped from taking our work, what can be done to staunch the widening gap between rich and poor, and how to raise living standards for all.WTF is a trenchant, often entertaining account of the recent past. It is also a call to action, giving hope to all of us who believe that taking back control is not only vital, but possible.

John Murray

The Greatest

Matthew Syed
Authors:
Matthew Syed

What can Roger Federer teach us about the secret of longevity? What do the All Blacks have in common with improvised jazz musicians? What can cognitive neuroscientists tell us about what happens to the brains of sportspeople when they perform?And why did Johan Cruyff believe that beauty was more important than winning? Matthew Syed, the 'Sports Journalist of the Year 2016', answers these questions and more in a fascinating, wide-ranging and provocative book about the mental game of sport. How do we become the best that we can be, as individuals, teams and as organisations? Sport, with its innate sense of drama, its competitive edge, its psychological pressures, its sense of morality and its illusive quest for perfection, provides the answers.

Two Roads

Of Fortunes and War

Patrick Garrett
Authors:
Patrick Garrett
Hodder Paperbacks

Parliament Ltd

Martin Williams
Authors:
Martin Williams
Hodder & Stoughton

Unleashing Demons

Craig Oliver
Authors:
Craig Oliver
Hodder Paperbacks

Stalin's Englishman: The Lives of Guy Burgess

Andrew Lownie
Authors:
Andrew Lownie

Winner of the St Ermin's Intelligence Book of the Year Award. 'One of the great biographies of 2015.' The TimesFully updated edition including recently released information. A Guardian Book of the Year. The Times Best Biography of the Year. Mail on Sunday Biography of the Year. Daily Mail Biography of Year. Spectator Book of the Year. BBC History Book of the Year. 'A remarkable and definitive portrait ' Frederick Forsyth'Andrew Lownie's biography of Guy Burgess, Stalin's Englishman ... shrewd, thorough, revelatory.' William Boyd'In the sad and funny Stalin's Englishman, [Lownie] manages to convey the charm as well as the turpitude.' Craig BrownGuy Burgess was the most important, complex and fascinating of 'The Cambridge Spies' - Maclean, Philby, Blunt - all brilliant young men recruited in the 1930s to betray their country to the Soviet Union. An engaging and charming companion to many, an unappealing, utterly ruthless manipulator to others, Burgess rose through academia, the BBC, the Foreign Office, MI5 and MI6, gaining access to thousands of highly sensitive secret documents which he passed to his Russian handlers.In this first full biography, Andrew Lownie shows us how even Burgess's chaotic personal life of drunken philandering did nothing to stop his penetration and betrayal of the British Intelligence Service. Even when he was under suspicion, the fabled charm which had enabled many close personal relationships with influential Establishment figures (including Winston Churchill) prevented his exposure as a spy for many years.Through interviews with more than a hundred people who knew Burgess personally, many of whom have never spoken about him before, and the discovery of hitherto secret files, Stalin's Englishman brilliantly unravels the many lives of Guy Burgess in all their intriguing, chilling, colourful, tragi-comic wonder.

Hodder & Stoughton

Indian Kitchen: Secrets of Indian home cooking

Maunika Gowardhan
Authors:
Maunika Gowardhan
Teach Yourself

Buddhism: A Complete Introduction: Teach Yourself

Clive Erricker
Authors:
Clive Erricker

Buddhism: A Complete Introduction is a comprehensive and easy-to-use introduction, designed to give you everything you need to succeed, all in one place. Written by a leading expert, this book will help you if you are studying for an important exam or essay, or if you simply want to improve your knowledge. It is structured to mirror the way in which Buddhism is usually taught, starting with the life of the Buddha through to the prospects of Buddhism for the next generation.The book covers all the key areas that are considered central to Buddhism, including the Buddha's teachings, the scriptures and schools, the role of meditation and the moral and ethical context. It uses jargon-free English and includes features such as guided further reading and end of chapter questions to ensure that you understand all the concepts covered.Buddhism: A Complete Introduction includes: Chapter 1: Buddhists and BuddhismWho are Buddhists?The Three JewelsThe Three RefugesBuddhist PracticeIn conclusionChapter 2: The life of the BuddhaThe Buddha's significanceThe Four SightsGoing forthSelf-mortificationThe enlightenmentTurning the wheel of the dharmaThe missionThe growth of the SanghaParanirvanaIn conclusionChapter 3: The Buddha's teachingThe first Nobel Truth: all is suffering (dukkha)The second Noble Truth: the origins of suffering (samudaya)The third Noble Truth: the cessation of suffering (nirodha)The fourth Noble Truth: the path to the cessation of suffering (magga)Chapter 4: Buddhist scriptures and schoolsThe Theravada ScripturesThe Mahayana ScripturesPure Land BuddhismThe Ch'an and Zen SchoolsThe Tibetan ScripturesIn conclusionChapter 5: Meditation and devotion1 Mind and heart2 Heart and mind3 Devotion as homage4 Salvific devotionIn conclusionChapter 6: Ethical conductSila skilfulnessThe practicality of buddhist ethicsWorking on yourself and othersThe precepts and the dharmaRenunciationIn conclusionChapter 7: Moral IssuesThe natural worldHuman societyIn conclusionChapter 8: The social orderOrdinationCelibacyWeddings and marriagesFamily lifeDeath and dyingIn conclusionChapter 9: Festivals and ceremoniesTheravada festivalsTibetan festivalsJapanese and Chinese festivalsWestern Buddhist festivalsIn conclusionChapter 10: Budhist today: East and WestThe spread of BuddhismBuddhism in IndiaThe revival of BuddhismBuddhism in South-East AsiaMissionary activityTibetan BuddhismBuddhism in the WestIn conclusionChapter 11: Transition, adaptation and influence: prospects for Buddhism in the twenty-first centuryInto the twenty-first centuryViews from the WestTransmitting Buddhism to a new generationIn conclusionLearn effortlessly with a new easy-to-read page design and added features:Not got much time?One, five and ten-minute introductions to key principles to get you started.Author insightsLots of instant help with common problems and quick tips for success, based on the author's many years of experience.Test yourselfTests in the book and online to keep track of your progress.Extend your knowledgeExtra online articles to give you a richer understanding of psychology.Five things to rememberQuick refreshers to help you remember the key facts.Try thisInnovative exercises illustrate what you've learnt and how to use it.