AF LEADING announcement

Leading by Alex Ferguson

Hodder & Stoughton to publish new book from Sir Alex Ferguson this autumn.


Hodder & Stoughton have acquired an inspirational new book about leadership from the most successful British football manager of all time – Sir Alex Ferguson.

LEADING, which is co-written by the investor and author Sir Michael Moritz, will investigate Sir Alex's 38 record-breaking years of management – first in Scotland and then, of course, at Manchester United – to reveal the key tools he used to deliver sustained success on and off the field. From tactics to teamwork, from hiring to firing, from dealing with the boardroom to responding to failure, the book will analyse the pivotal leadership decisions of an astonishing career.

Alongside these stories, Sir Alex’s friend the author and successful businessman Michael Moritz draws out the wider lessons of how great leadership can create long-term, transformational success.

LEADING is a refreshing, inspiring and straight-talking business book – packed full of leadership lessons that can be applied far beyond the football pitch.

Jamie Hodder-Williams acquired UK & Commonwealth Rights in a major deal from David Gernert and Chris Parris-Lamb at the Gernert Company in New York. Nick Davies and Roddy Bloomfield will co-edit and Hodder & Stoughton will publish in Hardback and eBook on 8th October 2015.

Quote from Sir Alex Ferguson: ‘Since stepping into retirement I have had the opportunity to reflect on my time as a football manager, and to consider the reasons behind my success through personal recollections, conversations with Mike Moritz and my role at Harvard Business School. It has been a new experience for me to be looking into the past rather than planning for the future, but one that I have found enjoyable and rewarding. The process behind creating this book began many years ago following my first meeting with Mike, which immediately created a mutual respect for each other’s achievements. Over the past year, we have spent many hours together as we have worked our way through my life in order to draw out and discuss the key philosophies I applied during my career. I have been delighted by Mike’s approach and the quality of his work, I am sure the readers will appreciate what he has brought to the page. I could not have had a better partner for this project. I am thrilled to be working again with Hodder. Their professional approach has once again been evident and I look forward to publication later this year.’

Quote from Sir Michael Moritz: ‘Though I have two left feet and cannot dribble, I have long been fascinated by the characteristics of those extremely rare individuals who are capable of exerting an extraordinary influence on the rise, success and durability of the world's highest performing organisations. That topic led me to Sir Alex. It has been an enormous pleasure to debate the subject with Sir Alex over the last 7 years or so and to collaborate with him on this book.’

Quote from Jamie Hodder-Williams: ‘Sir Alex Ferguson is an inspirational leader, and millions across the world want to know the secrets of his success. MY AUTOBIOGRAPHY, which we published in 2013, became the biggest selling non-fiction hardback since records began. For this new book LEADING, Sir Alex has collaborated with one of the most successful investors of recent times, Sir Michael Moritz, and together, they have written a hugely entertaining book, packed with footballing anecdotes that illuminate Sir Alex's leadership style. We are thrilled to be working with Sir Alex again.’

About the Authors:

Sir Alex Ferguson was born in 1941 in Govan, Scotland. A goal-scoring centre-forward, he was later transferred to Rangers, the club he supported from boyhood, for a Scottish record fee of £65,000.

Entering management in 1974, he served East Stirlingshire and St Mirren before guiding Aberdeen to victory in the 1982-83 Cup Winners' Cup. Arriving at Manchester United in 1986, he brought them 38 trophies, including the Club World Cup, two Champions Leagues, 13 Premier Leagues and five FA Cups. His overall haul of 49 trophies made him the most successful British manager of all time.

Knighted in 1999, Sir Alex announced his retirement in 2013, when United were again crowned Premier League champions. At the age of 71, he continues to serve United as a director.

In 2012 Harvard Business School created a case-study based on Sir Alex’s managerial career: Sir Alex Ferguson: Managing Manchester United, and Sir Alex is now a Fellow to the Executive Education Program at Harvard.

Sir Michael Moritz was born in Cardiff, studied Modern History at Oxford and began his career as a journalist at Timemagazine in the US in the late 1970s. It was during this period that he met the young Steve Jobs and began work on the first book about Apple, The Little Kingdom: the Private Story of Apple Computer, which was published in 1984 and has become an industry classic. Moritz co-wrote a second business book, Going for Broke: The Chrysler Story, before changing career in 1986 and joining Sequoia Capital, based in the heart of Silicon Valley, California.

Sequoia Capital’s close alliances with young founders have been transformed into companies now worth nearly $1.5 trillion – the most of any private, investment firm in the world. These include the first investments in companies such as Apple and Cisco and, more recently, YouTube, AirBnB, Dropbox and WhatsApp. Michael Moritz has been a member of the Board of Directors of a variety of companies including Google, Yahoo!, PayPal and LinkedIn. His work at Sequoia helped him achieve the number one listing in Forbes ‘Midas List’ of the top dealmakers in the technology industry in 2006-7, and a place on the 2007 ‘Time 100 list’.

In 2009, almost thirty years after it was first published, Moritz revised and expanded his book on Apple in The Return to the Little Kingdom. In 2012 he became chairman of Sequoia Capital. In 2013 he was appointed KBE in the Queen’s Birthday Honours list for his services to promoting British economy and his family’s philanthropic work includes the formation of Europe’s largest scholarship programme for low income university students. The son of refugees from Nazi Germany, he lives in San Francisco with his wife, Harriet Heyman.

For further information please contact Karen Geary, Hodder & Stoughton Press Office
020 7873 6141